What is Google Adwords?
Google Adwords for those that haven’t heard of it, is an advertising program run by Google which allows website owners to display advertisements on Google search results and also on “partner” websites, that’s websites that display Google Adsense. So what you get to do is leap to the front page for any keyword you want your website to rank for without the hardwork and effort of getting your website to appear for the keywords you think are relevant to your website. However, it can also be useful for testing out keywords to see what people are searching for. Adwords isn’t for everyone and only likely to be of use for those with deep pockets or something to sell. So if that isn’t you, you’re going to have to think of a better route to that first page of Google.
Spend wisely on Google Adwords
So as you see, Adwords can be one route to success, but don’t risk it all happening with Adwords alone. It should be seen as a short term stratergy whilst your website is building up it’s organic traffic otherwise you’re going to be spending big money every month. However, there will be some really competitive sectors where it is never possible to fully give up on Google Adwords, so if you’re in that sector. You’ll hopefully be earning well from your products or services to make your Google Adwords spending worth while. If not, you better start thinking about a new business direction before you go bankrupt from advertising. One of the biggest mistakes companies make is not managing their Adwords accounts properly and relying too heavily on Google Adwords purely because it gets them instant traffic and they don’t see the benefit of a well crafted SEO campaign because it could potentially take weeks, maybe months to get the results they want.
Set your Google Adwords budget and stick to it
OK so you still plan on using Google Adwords, that’s the spirit! First things first, you need to set yourself a budget for each month and stick to it! Don’t be tempted to change it for at least a month, maybe two or three. You need to give yourself a bit of time to get used to the market sector you’re in, get an idea for the competition and figure out what keyword options you have. If you go in, all guns blazing chances are you’ll target high priced keywords with low returns and bust your budget within the first couple of weeks and be left agonising over whether you should up your budget. So take your time, bid low and get your toes wet before you dive right in and get an idea of both the keyword searches, the competition and what you’re doing. As much as it may seem like a great idea to go bidding on every keyword combination you can think of. Your budget may not stretch far enough so be wise and take your time, learn what you’re doing and build upon your research of the keywords and then by a process of elimination, work out which keywords will work best and not cost you too much money.
